Well organised as always with a good mix of leads.
Chris Russell - Director
eDigitalResearch
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Conference
As well as the meetings between clients and suppliers we also create a conference programme for our clients to attend.
The process of creating the conference programme is based upon a dialogue with the people who know best.
Put simply, we consult with the digital marketing world. Clients, suppliers, industry associations, ie. the experts, give advice on key trends which enables us to produce a cutting edge programme.
88% of clients attending The Digital Marketing Briefing in 2010 rated the conference programme as very good or good.*
"Very good use of time - I thought the mixture of workshops and meetings led to more insightful discussion on the day of the event, and a greater degree of reflection afterwards."
Kim de Ruiter, Head of Business Development, Mercury Music Group
* Source: The Digital Marketing Briefing 2010 post-event questionnaire.
Highlights from Past Conference Programmes
'Reflections of a High-Threat Bomb Disposal Tour in Iraq'
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| Opening Address |
| Chris Hunter, Former British Army Intelligence Officer, Bomb Disposal Specialist and Author |
His captivating story about the world's most dangerous job in the world's most dangerous places makes for a compelling and incredibly moving event.
By the time he arrived in Iraq in 2004, Major Chris Hunter was one of the most experienced counter-terrorist bomb disposal specialists in the British Army. In fourteen years, he’d seen active service in the Balkans, East Africa, Northern Ireland, Colombia, and Afghanistan. But Iraq was different...despite being shot and wounded in an ambush just four days into his tour, he and his team became so successful at disabling insurgent bombs that the bombers ended up placing a price on his head and designing bombs specifically for him.
He also deployed a number of anti-terrorist arrest operations in the UK and was the architect of the UK’s EOD response to a suicide bomb attack on the UK mainland. Later, he played an instrumental role during the July 2005 London bombings when he was seconded to the British Government’s COBR-A as a suicide terrorism expert.
For his actions during his Iraq tour Chris was awarded the Queen’s Gallantry Medal by the Queen. His citation read: ‘There can be few other individuals who have so willingly played Russian roulette with their own life to safeguard the lives of others’.
Since retiring from the army as the MOD’s senior IED intelligence analyst, Chris has become a director of Kratos, a counter-IED consultancy company, training members of the US Department of Defence and providing specialist consultancy services in the UK and overseas. He has also written the acclaimed memoir Eight Lives Down and embarked on a successful career as a free-lance writer and motivational speaker. He is a regular contributor to the BBC, Channel 4 and CNN news stations, has an impressive international speaking reputation and continues to expand his TV, radio, and media experience.
His unique and inspirational story offers a powerful message. Delivered with humour and heartfelt emotion, the audience enjoy the lighter side of his experiences, whilst being encouraged to question their own focus and leaving them with a heightened sense of purpose and a greater understanding of how to achieve their goals.
Compelling, motivational, passionate, inspiring, engaging, humorous, un-fazed, leader and team-builder.
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A History of the Digital Future
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| Main Programme |
| Ian Neild, Disruptive Futurist |
The proliferation of Internet and mobile related technologies has created an increasingly connected world where 24/7 is replaced by 60/60 and customers expect highly personalised content and services. Technology innovation is advancing at an ever increasing pace; never before has humankind had to deal with such rapid change in their personal and business lives.
The digital divide has produced two types of consumer, the InterNets and the InterNots. The way a service provider communicates and sells to these groups is changing, bringing both opportunities and challenges to business operations. Security and privacy in our connected world has never been more important; our identity is increasingly worth more than the contents of our wallet; our feedback worth more than the goods we are buying.
Advances in computing, display and location technologies are blurring the distinction between the virtual world and the real world including augmented reality, where we deliberately mix the real and computer generated worlds into one. The cost of storage and processing has plummeted and we are entering an age when everything we type, read, hear, say or see can be stored and searched efficiently.
Whilst technology is changing and the pace of change speeds up we are still humans with the same fundamental needs that we have always had. "A History of the Digital Future" examines what has happened and where technology innovation might lead us in the future.
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The role of the Digital Brand Advocate (That's YOU!)
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| Main Programme |
| Sharon Jaffe, International Digital Marketing and Media Consultant |
Brand control: say goodbye to it. For good. It's time to go open the door and let all your customers and detractors (and their opinions) in. Now give them a voice to share that opinion, right or wrong, with the world. Yes, you can shape, lead, and influence what they may say, but don’t dare stop them.
Feel different? It should. Marketing in a digital world requires new skills, new perspective and above all, authenticity.
Join Sharon Jaffe as she takes you through “New Marketing” including case studies on brands who've embraced digital the right and the not-so-right way. Get guidance for social media today that goes beyond just having a fan page on Facebook or creating a Twitter account. It is surely a session not to be missed.
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Digital fundamentals for the nervous and the uncertain
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| Main Programme |
| Gary Bembridge, Vice President Beauty Care Marketing, Johnson & Johnson |
Gary Bembridge, Vice President at Johnson & Johnson Beauty Care and award-winning travel (www.tipsfortravellers.com), and marketing blogger (www.garybembridge.com) will be presenting his 5 fundamentals of building a digital strategy.
Based on his experience both professional and personal, he will go through the building blocks with the group and share what he has learnt so far. It will also be a great opportunity to ask those digital questions you've always wanted, but never had the nerve to!
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How do we get value from Social Media? Discuss, debate, decide.
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| Main Programme |
| Vijay Solanki, Senior Director - EMEA, Digital Marketing, Research in Motion |
The power of social media is for us all to see. A simple Facebook group helped overturn the might of the X Factor marketing machine at Christmas. Politicians and journalists can’t live without Twitter it seems. But what does this mean for brands? Should they be worried? Or is this just another marketing channel in the revolution of brand democratisation? Who’s doing what and who’s doing best? More importantly, how do you measure performance and justify its value in the boardroom?
Vijay Solanki from Research in Motion/BlackBerry will be shining a light on those brands who do it best and providing insights from global case studies. We’ll see what BlackBerry have been doing and share our collective experiences and perspectives. Should be a lively and useful debate.
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Word of Mouth Client Case Study
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| Main Programme |
| Robbie Dale, Creative Director, 1000heads & Jon Bishop, Social Media and Community Manager, Gumtree |
| Join 1000heads and a leading client in an interactive presentation about Word of Mouth. This is a chance for you to understand the relationship between Word of Mouth and social media. Using live examples on how you can help drive customer advocacy, manage detractors and drive acquisition there will be a strong focus on measurement and what success in this area actually looks like and means. |
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Communicating in the 3 dimensional media landscape
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| Main Programme |
| Jamie Kenny, Head of Strategy, i-level |
The traditional purchase funnel is no longer relevant in the ‘digital age’. Technology has irrevocably changed consumer behaviour, how brands need to operate.
Successful brands will be those who are able communicate coherently across the 3 dimensional media landscape of bought, owned and earned media.
This presentation, by leading digital communication agency i-level, looks at a number of the trends in each dimension and highlights the key implications for brand owners now and in the future.
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Profiting from the Truth: Life, Death & Nothing
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| Keynote |
| BJ Cunningham |
BJ Cunningham established the Enlightened Tobacco Company PLC, and then marketed a brand of cigarettes called ‘DEATH’ as ‘the honest smoke’. This act of heresy, though enormously successful with consumers, didn’t go down at all well with the tobacco industry. It eventually landed him in the European Court of Justice fighting against not only every member state in Europe but also the might of the established tobacco industry.
BJ uses this experience to illustrate his straightforward brand thinking. Be sure of who you are and what you mean before you try to say anything. This demands answering two key questions: what’s your point and why should I care? The answers express the intention or promise of the company, the company’s brand. But the answers alone are not enough, they have to be communicated with clarity both internally within the organisation and then externally to customers.
So this presentation uses BJ’s Death cigarettes as a case study to illustrate not only how he achieved this in his own company but also the out-of-the-box thinking a strong concept can drive.
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Affiliate Marketing in the Real World
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| Workshop |
| Ben Carter - Online Marketing & Acquisition Manager, Setanta & Gregory Brooks, Author, Freelance Journalist and Consultant |
Affiliate marketing is not just a numbers game. Through a case-study examination of Setanta, Ben Carter will explore the value of content-focussed affiliate marketing and driving success by establishing close relationships with the affiliates.
Affiliate marketing is no longer network centric. Greg Brooks will discuss how there is a renewed focus from both clients and media agencies to bring their campaigns in-house, ensuring much more strategic management and a broad/targeted recruitment drive.
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How Good Is Your Web Copy Really?
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| Workshop |
| Catherine Toole - Managing Director, Sticky Content |
If you're fed up with conference sessions that give great theory but leave you to do all the hard work yourself, then this seminar is for you. We'll be doing live copy audits - identifying what's best practice and what needs improving about the text on your website - in this session. All you have to do is book yourself in and provide the relevant URL.
So if you feel the words on your website could work harder - or you think you may have a copy usability problem - let's get your site up on the screen and identify some quick copy fixes. You might learn as much from other people's websites as your own...
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Social Media & the Future of Marketing and Advertising
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| Keynote |
| Gerd Leonhard |
Marketers are looking at the exploding social media and online networking services with a mixture of excitement and bewilderment. How can, and should, a brand control the message in this environment where the users are in charge? What will marketing look like as this phenomena spreads out to 2 Billion + people on mobile networks rather than computers? Will advertising need to be completely reinvented and if so what will it look like? What marketing strategies are working in this environment?
These and other questions will be examined by Media Futurist and Author Gerd Leonhard.
The Wall Street Journal calls Gerd one of the leading Media Futurists in the World. He is the Co-Author of the influential book ‘The Future of Music’ (2005, Berklee Press), as well as the Author of ‘Music2.0’ (2008) and ‘The End of Control’ (2009). More information on Gerd can be found at www.mediafuturist.com.
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The Fundamentals of Digital Marketing
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| Workshop |
| Arjo Ghosh - Chief Executive, iCrossing |
Before thinking of mobile strategies, social media optimisation and micro-content, be sure that your digital foundation is securely built.
This session will allow Digital Marketers a chance to ask all the questions they are afraid to ask, as well as strengthen their understanding of the basics on which every successful digital campaign is built.
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Solution Focused Thinking – Creating Mental Breakthroughs
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| Workshop |
| Andy Gilbert - Group Managing Director, Go MAD Thinking |
| If you value the benefits that clear, structured, flexible systems bring to your business, why not consider a commonly shared system for thinking? Remember the cliché that our greatest asset is our people? Well, if it is true, why don’t we harness their collective brainpower and help people to think in a more solution focused way? Discover how improved thinking leads to improved results. This session promises to challenge and stretch your thinking in a fun and practical way. |
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What’s Your Point and Why Should I Care – A Branding Experience
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| Workshop |
| BJ Cunningham |
| Communicating the answers to these questions about your brand internally and externally is vital to your business. This session will provide you with the foundations of a strategy for brand communications that will help you articulate the direction, values and attitudes of your business. We will consider how to integrate these as a concise, compelling concept into your culture, enabling you to align behaviour with direction and unlock the potential of your people for sustainability and profit. |
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Optimisation Rocks: Real life examples of how web analytics, user experience and split testing can dramatically improve your business
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| Workshop |
| Barry Holloway - Chief Marketing Officer, Yuuguu |
Analytics, ‘voice of the customer’ and ‘test and learn’ are the cornerstones of our culture at www.yuuguu.com. In this session we’ll look at specific examples of how this approach has been embraced by our cross-functional teams, improved business performance and super-charged customer engagement.
We’ll also discuss the experiences of the other companies attending the session to see what works and what doesn’t in the real world.
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